If pictures are worth a thousand words, then imagine the power of video in communication. We live in a world of short attention spans and flashy news, so educational leaders to get attention and highlight the positives any way we can. Here is a playlist of the various videos newsletters I’ve used over the years. I abandoned my fancy paper and emailed newsletters and once I went to video and social media, I haven’t looked back!
The most important things to remember are why you are doing this and what people want and need to see. Highlight amazing things happening in your school and the students, staff, and parents doing them. My goal isn’t that parents just automatically think we have a good school, but instead can name very specific reasons why their child goes to an awesome school!